The Sound Logo

What is a sound logo?

The sound logo - also known as an audio logo or jingle - is the core element of a brand sound. It is the sound that represents the identity of a brand by emotionalizing, creating sonic recognition and summarizing the brand story in a very short time.

Which companies benefit from a sound logo?

In addition to the visual logo, a sound logo is one of the most versatile branding elements. Companies and brands that communicate at several auditory contact points simultaneously benefit in particular: for example in a hotline, social media, TV and radio or apps.

What functions does a sound logo have?

A sound logo strengthens the holistic brand like a memory aid that consumers come into contact with at all audiovisual touchpoints. In this way, the acoustic logo is clearly linked to the brand identity, analogous to the visual logo.

Beyond this, a sound logo, like an acoustic bracket, can be used as a connecting element in different content.

Where are sound logos used?

Sound logos are used at all auditory or audiovisual contact points of a brand. Typically, they are most often heard as a binder in TV, online or radio commercials.

However, a modern brand has many more contact points where sound logos are used. Audio-first contact points in particular, such as hotlines or voice assistants, but also the user experience of apps, smart devices and vehicles, offer a wide range of opportunities for using a sound logo.

How do you find the right sound logo for your brand?

The sound logo represents the brand essence: your brand values and your brand story must therefore be translated into a unique sound concept. The sound logo should never stand alone, but be part of a holistic acoustic brand strategy.

What 3 features characterize a successful sound logo?

• The sound logo is part of a holistic acoustic strategy
• The sound logo is flexibly designed to promote consistent use
• The sound logo is unique and unmistakably designed to guarantee a long-term connection with the brand

How can your brand benefit from a sound logo?

When used correctly, the sound logo is like an acoustic key that opens the door to your brand world.

1. A sound logo creates acoustic recognizability for your brand
2. A sound logo provides orientation for your customers
3. A sound logo emotionalizes your acoustic brand messages in a very short time

Let's find out together how your own brand can benefit from a sound logo!

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