The Brand Voice
A voice that sticks in the head
What is a brand voice?
The brand voice is a defined voice that fits a brand perfectly and represents it at as many points of contact as possible. When used consistently, it becomes a clearly recognizable feature of a brand, creating orientation and trust among its target group.
The brand voice can be supplemented by a brand voice pool. Here, a selection of different voices or spokespersons is made, but all of them fit the brand profile - and each other. Multi-regional and multilingual brands or brands that market a highly segmented offering benefit from this selection.
Which companies benefit from a brand voice?
We recommend the use of a brand voice especially for B2B brands with a medium to high communication frequency. In addition to the positive effects such as long-term brand association and trust building, using your own brand voice on a regular basis also has licensing advantages over the alternating use of professional voiceover artists.
Companies in industries with a traditionally high service requirement, such as telecommunications providers, banks or insurance companies, can establish a link to a brand voice and thus a convincing customer journey particularly quickly via their hotlines: From the first advertising contact, to purchase advice, to the product and the after-sales phase, customers repeatedly come into contact with the brand voice.
Where is a brand voice used?
Social media, TV or the product experience itself: The entire acoustic ecosystem of a brand benefits from the use of a single brand voice or a brand voice pool. A brand voice pool offers the opportunity to use different voices on different channels.
How do we find the right brand voice for your brand together?
1. Analysis & Technology:
Together, we develop an emotional profile of your brand and get an exact picture of your individual needs. Based on your needs, we decide on a technology: the use of a real voice, voice synthesis or a flexible combination of both.
2. Casting
The emotional profile of your brand serves as a briefing for a detailed casting of different voices: All suggestions are aligned with your brand personality and yet provide a versatile picture of the possible fine nuances of the voice character.
3. Roll-Out
The roll-out takes place on a content and a formal level: with the brand voice or the brand voice pool, we provide a detailed guideline that enables all users to find the right voice for the right context. Synthetic voices can be generated live by the user via the corresponding tool. Voice over artists are easily booked and recorded via the contacts provided, stating the pre-negotiated costs.
How can your brand benefit from a brand voice?
- A brand voice strengthens your brand identity
- A brand voice makes your brand acoustically differentiable
- A brand voice creates trust with your target group
- The voice guideline simplifies processes and saves budget
Get in touch with us now to find the right brand voice for your or your clients' brand!