SodaStream Push It Real Good

Since autumn of 2022, the SodaStream water bubbler brand has positioned itself under the claim "Push for better". Now it is presenting the first campaign that fills it with life. The unofficial hero of the campaign is the 80s classic "Push it" by hip-hop group Salt'n'Pepa.

We did the clearing of the original song, the casting of the singer and the whole production of the new song.

Additionally, we have dubbed all variants in 6, 10, 15, 20 & 25 seconds for online & TV.

"The spot really hits the spot in terms of good humor and participatory potential, while at the same time playfully showing how much easier and better life can be with SodaStream. In this way, it reflects our brand identity in every fiber: we show people that it pays off to question the status quo and invest one's energy in positive change. After that, how could you not want to fizz your own drinks?"– Julian Hessel, Marketing Director DACH-Region

Agency: HeimatTBWA