The Sound of Nature Love

The Power of Nature

For Nature Love, the key to being in harmony with nature lies in embracing one's own naturalness. This philosophy is also reflected in their minimalist visual language, which primarily revolves around illustrations and the use of natural colours to accentuate and create a positive feeling that reflects the brand's values.

Making emotional brand personality tangible

It was our task to make Nature Love's emotional brand personality audible and tangible across all touchpoints.

The solution: a holistic sound branding that reflects the philosophy and values of the brand in a way that resonates with the target audience and their respective channels. Usability and flexibility are essential to provide a consistent auditory brand experience.

Criteria for Nature Love's Sound Branding:

• Clarity
• Versatility
• Differentiation

The Sonic Concept: In Harmony with Nature

Music is part of nature. Our ancestors learned to make music by imitating the sounds of their immediate environment—the natural world.

Genres such as New Age and Ambient, which have experienced a cultural renaissance in recent years, often incorporate sounds from the natural world because they tend to have a calming and soothing effect on us evolutionarily.

The sound of Nature Love is connected to this holistic approach. It interprets natural patterns and draws directly from nature as both a sound and inspiration source. The sound of Nature Love is one with nature.

Characteristics of our Sound Branding:

1. Cycles of nature as a compositional scheme: Nature consists of recurring phases and rhythms. We use repetition, ostinato, and loops as compositional tools.
2. Nature-connected instrumentation: We incorporate instruments from sound meditation such as kalimba, handpan, singing bowls, and chimes, as well as wooden acoustic instruments into a contemporary production.
3. Nature Samples & Sounds: We use recordings of natural ambiences that are manipulated to create new instruments and layered textures.

The Sonic Identity is the blueprint for the Corporate Sound of Nature Love, from which all other assets are derived. It encompasses all characteristics of the sound world and includes a wide spectrum of energy levels.

An acoustic ecosystem

Building on the Sonic Concept 'In Harmony with Nature' and the acoustic brand manifesto, numerous sound assets have been developed that collectively form a consistent acoustic ecosystem.

These assets include, among others, a sound logo, a brand music library, and a brand voice.

Soundlogo

Brand Music Library

The Brand Music Library consists of modularly structured songs, all designed for use in online and social media content. The music is selected individually according to the message, content, and narrative style of the content.

Thanks to the modular system and easy usability, the Brand Music Library supports the holistic and consistent acoustic brand experience of Nature Love.

Brand Voice

With its own voice, Nature Love gains a human personality and an auditory identity surface. The unique aspect: All spoken brand content (off voice over) is delivered by the same Brand Voice.

With its own voice, Nature Love gains a human personality and an auditory identity surface. The unique aspect: All spoken brand content (off voice over) is delivered by the same Brand Voice.

For Nature Love, we have created a unique acoustic identity that embodies the brand and enhances the user experience at all acoustic and audiovisual touchpoints: from motion picture campaigns and social content to training sessions and events, and extending to future podcast formats.

This immediately strengthens:

• the recognizability of Nature Love
• differentiation from the competition
• the long-term emotional connection between the brand and consumers.

Let’s talk

Would you like to learn how your brand can benefit from a unique Sonic Identity and a comprehensive acoustic strategy?

If so, click the link now and send us a message.