E.ON

E.ON Sonic Branding

The sound of new energy

Playmaker of European Energy

E.ON has repositioned itself as the Playmaker of European Energy, taking a leading role in transforming Europe’s energy infrastructure. This sense of responsibility is not only visible, but now also audible — through a distinctive sonic identity that reinforces the brand’s positioning and creates a consistent experience across all audiovisual touchpoints.

Sonic Profile

The Sonic Profile defines E.ON’s acoustic brand personality. It provides a strategic framework for creating, evaluating, and evolving all sound elements across the ecosystem.

Making New Energy Work

Modern energy systems are all about balance. The sound of E.ON reflects this dynamic — merging driving impulses with a solid, reliable foundation. Energy is absorbed, reshaped, and transformed.

The Sonic Profile and Sonic Concept come together in the Sonic Manifesto, forming the creative and strategic foundation for all further audio assets.

The Sound of New Energy

The duality of balance and impulse runs through the entire sonic ecosystem. More than 50 custom sound assets have been developed — each seamlessly integrated into the brand’s visual identity and digital environment.

E.ON Sonic Manifesto
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E.ON Sound Logo
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Additional Sound Elements

Digital Brand Voice

The sonic branding is complemented by a digital brand voice — characteristic, flexible, and multilingual.

ConsultingRic ScheussMike Arnus
Creative DirectionRic ScheussMatteo Ponzetta
MusicAlexis PapadimitriouSebastian Buck
SoundBastian Kohler Brandon Knörzer Philip Zimmermann
Get in touch!
Let us help you discover the acoustic potential of your brand:
DÜSSELDORF
+49 211 3116550
Zimmerstraße 19
40215 Düsseldorf
BERLIN
+49 30 120870800
Bouchéstraße 12/Haus 11
12435 Berlin
KÖLN
+49 211 3116550
Heliosstrasse 6a
50825 Köln