easyCredit Basketball Bundesliga

Consulting agency THE AMBITION and the easyCredit Basketball Bundesliga have made it their goal to strengthen the connection between the Basketball Bundesliga and hiphop culture. We have developed a soundtrack that reflects this connection and that can be applied at various touch points of the BBL.

At the centre of this stood a composition from which the soundtrack for the matchday intro (30 seconds intro with which all TV broadcasts start) and the image film for the new positioning were derived.