BMW i Vision Dee
We soundtracked the Reveal keynote at CES Las Vegas 2023
Jointly with the responsible creative agency Elastique. and film production company wtf we have musically accompanied the appearance of BMW at the CES Las Vegas 2023 and the presentation of the study "I Vision Dee". In doing so, we created a soundscape that sounds familiar, positive, and human, addressing the connection between digital to analog, organic to technical, and metaverse to reality.
The keynote soundtrack emphasizes both the aesthetics and characteristics of the "I Vision DEE" concept study by combining urban, digital and natural elements and different genre styles, such as hip hop, house and pop. The music feels dynamically strong, yet familiar and approachable. The abbreviation 'Dee' stands for Digital Emotional Experience, meaning an experience that is as digital as it is emotional.
The full keynote at CES Las Vegas 2023
Reveal: 36:04 - 37:38 E-Ink: 1:01:50 - 1:02:34
In addition, we took over the rights clearing of the song "a-ha - Take On Me" for the reveal movie starring Arnold Schwarzenegger.
Credits
BMW Keynote CES 2023
A BMW Production
Lead Agency - Concept, Dramaturgy and Show Direction: TheGame Group
Media and Dramaturgy: Elastique.
The Dee Movie: wtf
Joytopia: Journee Technologies
Project Steering and Planning: conex
Construction and Technical Setup: Czarnowski
Operations and Local Agency: UEG