R+V Sonic Branding

Analogous to R+V's new brand identity "Du bist nicht allein" (You are not alone), the task was to translate the adapted brand core into a holistic acoustic communication strategy and to establish R+V as a sonic brand in the long term.

The focus was not only on developing a future-oriented acoustic operating system, but also on making R+V's cooperative history and mission audible and tangible in line with the motto "What one person can't do alone, many can". This concept of the 'acoustic handshake' is most clearly perceptible in the R+V sound logo.

At this point in time, the following brand sound elements have already been created:

1. Soundlogo
2. Brand Music
3. Ringtone
4. Campaign Music