BVG

Fully contactless

Major Tom in a special BVG Version

With the "Major Tom" re-interpretation "Völlig kontaktlos" (Completely contactless) and the accompanying music video, BVG, together with Mastercard, promotes cashless payment on Berlin buses. The stars of the "Kiez musical" are singing bags.

We celebrate the positive sides of contactless options with this campaign idea that is simply fun and catchy.– Christine Wolburg, head of sales and marketing at BVG
ConsultingDaniel Worrings
Creative DirectionMatteo Ponzetta
MusicMarkus Sasse
VoicePascal CürsgenClarissa Walter
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