Henkel
Somat Sonic Branding

Brand song for the popular Henkel brand
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The acoustic identity developed by TRO for brand Somat in the shape of a brand song has already been in use internationally since 2016. It is remarkable that the brand song has taken on the function of a sound logo through its consistent use and has established itself as a unique acoustic identifier.
Consulting
Ric Scheuss
Daniel Worrings
Creative Direction
Matteo Ponzetta
Music
KPP Production