OBI Sonic Branding

OH-OH-OBI-ALLES-MACHBAR!!

The most powerful brand message is the one you can't forget. So we turned OBI's claim into an earworm. What emerged is a brand anthem that is more than music – it's a promise. Electrifying, unmistakable and as full of energy as the people who walk into OBI every day to make their ideas reality.

The claim "OBI – Alles machbar" is full of attitude. Full of confidence. Full of drive. Our task was to make exactly that feeling audible – not to explain it, but to experience it. The result: an anthem that gets under your skin instantly, transforms the claim into a melody and burns itself into memory as an earworm.

Der Anfang eines Brand Sound The Beginning of a Brand Sound Ecosystem for OBI

The anthem is just the beginning. The acoustic core of the OBI brand. From it, a strategic acoustic brand ecosystem will emerge over the coming months – making OBI sound consistent and unmistakable at every single touchpoint. From the sonic logo to a bespoke Brand Music Library, digitized brand voices and a comprehensive UI/UX sound set. And not just for Germany – for every OBI market worldwide. Stay tuned for more...