Handelsblatt Media Group Sonic Branding

The Handelsblatt Media Group podcasts are among the most popular news and business podcasts in Germany. The portfolio under the sub-brands WirtschaftWoche and Handelsblatt is constantly being expanded.
Our task was to ensure brand-consistent communication on the auditory level, analogous to the stringent visual design of the podcast families, but while respecting the thematic focus and target groups of the respective podcast formats.

Other audio examples: