DMEXCO Sound Branding

What does community and exchange sound like?

As Europe's leading digital and marketing trade fair, DMEXCO brings thousands of people together in Cologne every year to exchange ideas about the latest developments in the industry.
We have developed a sound branding that reflects this professional and interpersonal exchange with the use of sound.

To achieve this, we incorporated impactful sounds from the trade fair into our production: clapping, footsteps, or voices as percussive elements. In combination with atmospheric instrumentation, we created a modern and contemporary sonic world from which we could develop music and sound elements for various applications.

How and where does DMEXCO sound?

• Brand song for use in social media content and aftermovies:
• On-stage sound package for the various stages of the trade fair:
• Podcast sound package for the official DMEXCO podcast

In addition, we curated a playlist with 26 tracks that will play in between speeches.

"Brand experiences like DMEXCO thrive on exchange and strong emotions. With the new Sonic Branding, we have generated a lively, energetic, and exciting sound that exudes innovation, closeness, and self-assurance."

— Ric Scheuss, Managing Director TRO

The new sound branding will be heard at this year's DMEXCO on September 20th and 21st in Cologne and on the trade fair's digital channels.