Allianz
The Real Game

Allianz campaign for the 2024 Olympic and Paralympic Games
For the international campaign of Allianz for the Olympic and Paralympic Games, we have reinterpreted Beethoven's "Ode to Joy." The intimate melody, hummed by individual voices, enhances the sense of community and togetherness, perfectly capturing the emotions of the preparation for the Olympic Games in Paris. As an official partner of the Games and Team Germany, Allianz supports this event.
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Other versions of the spots accompany individual athletes from various countries who will participate in the Olympic and Paralympic Games. The films document their hard work and dedication as they prepare for the games in Paris.
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Consulting
Nele Pälmke
Creative Direction
Artur Jansen
Nele Pälmke
Music
Alexis Papadimitriou
Sound
Philip Zimmermann