WE ARE ON FIRE!

OBI stands for creative joy and what could express such joy better than music? Music brings people together, music motivates and that's exactly what OBI does.

Together with the agency Zum Goldenen Hirschen, we were asked to produce a soundtrack for the new OBI spring campaign, that triggers ...

• Maximum attention
• Maximum recognition
• Maximum sing-along potential

... and runs like a common thread through all communication.

"OBI on Fire" is the centerpiece of the new OBI anthem, which goes back to the 90s hit "Freed from Desire" by Gala. Rewritten to reflect the joy of springtime creativity, the anthem now runs through all channels.

We have also implemented localizations for the Hungarian, Czech, Polish and Slovakian markets.

For the kick-off of the 2024 European Championship, we created a special version featuring a choir and authentic instruments from the OBI range, capturing the emotional power and sense of community of this special time.