Allianz
The Real Game
Allianz campaign for the 2024 Olympic and Paralympic Games
For the international campaign of Allianz for the Olympic and Paralympic Games, we have reinterpreted Beethoven's "Ode to Joy." The intimate melody, hummed by individual voices, enhances the sense of community and togetherness, perfectly capturing the emotions of the preparation for the Olympic Games in Paris. As an official partner of the Games and Team Germany, Allianz supports this event.
Other versions of the spots accompany individual athletes from various countries who will participate in the Olympic and Paralympic Games. The films document their hard work and dedication as they prepare for the games in Paris.
Marcel
Gesa
Jackson
Rosario & Bradley
ConsultingNele Pälmke
Creative DirectionArtur JansenNele Pälmke
MusicAlexis Papadimitriou
SoundPhilip Zimmermann
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